Ways To Earn Traffic In Real Estate Websites.
It is an increasing phenomenon that people are going online to look for homes and to find realtors. More than 80% of home buyers view the websites relating to real estate‘s as the most important source of information recent surveys have shown. When hunting for a house, about 40% of home buyers also go online. A lot of opportunities been created by the online platform and the realtors should take advantage of it. This also applies to real estate agents.
Several steps can be taken by people in the real estate to optimize their real estate sites. One of them is to have target local keywords. Various surveys suggest that a majority of home shoppers begin their search by keying in a local key word. The website can be optimized by using words such as homes for sale, real estate, real estate agent, and realtor. The words should be made to appear throughout the site. Content that is useful to the potential home buyers should be developed from the local keywords.
Writing blog posts on homes that the business wants to sell is another aspect of optimizing the website. Even when a real estate company has many listings, there are properties that are a priority. writing blogs about those particular properties is one way to attract traffic. The blog should target a particular property’s address that buyers will be looking for in the search engine. It important to follow SEO best practices by using keywords in the meta description, title tag, alt tag on photos, file name on photos and the content. For the content section, about two hundred words should be developed to describe features of the home in addition to a standardized description.
The use of photos and videos is another aspect that needs consideration in developing the real estate websites. The reason for this is that they are important on all sites and more so to real estate sites. When they can have a video tour of their prospective new homes, potential home buyers find it appealing. It is vital to capture the property testimonials in addition to videos. Research has shown that when a video is embedded on a website page, traffic of inbound link increases by three times.
Having the website designed to work on mobile devices is the fourth aspect. According to statistics, home buyers are increasingly searching for real estate on their mobile devices. Home shoppers are increasingly using their mobile devices since according to research studies, more than 80% of home shoppers use the mobile gadgets. Experts advice that the web design for the real estate business should have a responsive design to mobile devices.