The current business environment requires businesses to embrace online transactions, the presence of highly contagious coronavirus has prompted an alternative form of business that guarantees a continuous supply chain, fortunately, the internet has made this possible because of its availability and ability to connect billions of people globally read more here. Since now businesses have turned to e-commerce more than before, it has triggered high online competitions for consumers, as a result, digital marketers have intensified their digital marketing campaigns where they use a variety of strategies such as SEO, bulk SMS or emails, social media, blogs among others to convert potential online customers to real customers. Despite the massive focus on digital marketing only a few online marketers reports good return on investments (ROI) where a big number of them are struggling to make a meaningful ROI from their online campaigns read about ROI here. This article outlines some common online marketing errors digital markets may be making because of ignorance or overconfidence so continue reading.
One of the main mistakes several digital marketers are making is the failure to outline a specific purpose for their online marketing campaigns, lack of identifying the purpose digital marketing campaigns need to serve results in unfocused online campaigns that can lead to wastage of resources because you lack target audience and hence difficult to design tailored online marketing, to ensure successful digital marketing campaigns that promise good ROI set clear goals that are specific, time-bound and clear, this gives digital campaign team something to focus on and they can always look back and see what is not working, this ensure rigorous and progressive online marketing campaigns more about ROI here!
It is only a few digital marketers use SEO, because of the huge following and high human interactions capability majority of online marketers have focused their digital campaigns on social media ignoring SEO, what they seem to forget is that there are still millions of internet users who use search engines to find products online, therefore, optimizing your business website increase its chances of being found by potential customers looking products you sell on search engines, make sure you include your local SEO as well.
Another reason many digital marketers are experiencing poor ROI is because of a lack to engage their social media followers, this is witnessed when online marketers do not respond to followers questions or take unnecessarily long to respond, do not ask for recommendations, fail to post constantly, or avoiding any form of online interactions with social media followers, this make online followers lose interest in your products which will be hard for you to sell anything to them. Those are some errors digital marketers are making in their online marketing.